01

Assignment

To create attractive visuals in form of cityposters and citylights to promote awareness about the brand “Akadémia tanca” and to appeal to various target groups.

02

Solution

We created a series of modern visuals based on the needs and interest of individual target groups. All these visuals were functionally represented by a verbal element “Tancuj” [Dance!].

Idea

Dancing is a wonderful way to unwind, forget about our daily worries, feel the emotion and express it through movement. Children are constrained by millions of rules, teenagers by performing school duties and adults by stress and various problems. We created visuals that motivate recipients to leave these thoughts behind and just dance.

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