01

Assignment

Our task was to perform an extensive redesign of the website as well as corporate identity of the company. Another objective was to produce an attractive video, printed materials and a landing page on the occasion of the participation of CMF Slovakia at the international trade fair InnoTrans 2016.

02

Solution

CMF Slovakia is a company which specialises in production and supply of components from steel, stainless steel and aluminium. Since it focuses mainly on the international B2B market, the participation at the trade fair InnoTrans 2016 was crucial for obtaining reliable leads for the next period. Our cooperation, therefore, focused predominantly on raising the attractiveness and visibility of the brand before and during the fair in Berlin.

Branding

We produced virtually all promotional material for the customer, whose employee could later use them at the trade fair and after. From a brochure through business cards, ECO bags, USB sticks to Slivovica spirit gifts for the business partners. All designed in unified style and perfectly attuned.

Website

The web design features an attractive vertical menu panel using scroll jacking function (full page scrolling) making the website clean and user-friendly. The user interface has been designed to access required information with as few clicks as possible. The webpage has been localized into two languages and has a standard optimized for mobile devices.

Microsite

In order to distinguish the company from a number of technology companies, we made an attractive landing page/microsite respecting the overall visual style of the website, DTP materials as well as the fair itself. The microsite allowed the visitors to the fair and business partners of CMF Slovakia to make an appointment right at the trade fair or immediately afterwards. It also contained information about the location of the trade fair stand or contacts to the company's management. Thanks to this activity, the client assessed its participation at the event as exceptionally beneficial.

Interactive presentation

How to introduce your company and its products effectively when you are contacted by thousands of visitors, in various languages, requiring various information? We brought PDF presentations back to life.

For our client we prepared an extensive PDF document with embedded interactive clickable areas, which makes navigation a breeze for everyone. Nearly 90-pages long document in three languages was an incredibly helpful instrument for all member of the team, who could promptly react to the requirements of the visitor to the fair stand. Simple and effective!

Social Networks

InnoTrans Berlin is the trade fair with a strong online community and follower base especially on Twitter. To make the company stand out in world of social networks, we provided branding and content creation during the event. A combination of on-the-spot photographs and pre-made photographs allowed us to take the communication up a level, which contributed to overall satisfaction of the client with the outcome of our cooperation.

Newsletter

BB2 customers are an ideal target group for utilizing effective and well-thought marketing. This insight served as a starting point for further activities for CMF Slovakia. Appropriately targeted and visually appealing newsletters managed to reach potential business partners and inform them of the possibility to arrange a meeting right at the first trade. After the trade, we followed up with another newsletter to thank them for the cooperation and to establish new friendships.

Photo & Video

Attractive photos and superb promotional video are inseparable components of each effective brand communication strategy. Both these parts were produced in extremely short time without compromising quality of the outputs.

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