01

Assignment

The assignment was to design an attractive corporate identity including logo, branding of the shops and car decal stickers. We were also asked to prepare and implement redesign of a responsive website. Our cooperation continued in promoting products through billboards and print media advertising.

02

Solution

Nitrazdroj is a local network of 35 grocery stores with more than 20 years of tradition in the Slovak market. In order to increase in the attractiveness of the brand and make shopping more pleasant, we have proposed a modern style of communication and visual identity. The solution also included re-design of the outdated logo and implementation of comprehensive branding strategy of all shops.

Logo & Idenity

Nitrazdroj is a well-known local brand, so we needed to take a careful approach to its redesign. A new logo is inspired by some of the original outlines, which were complemented by new elements, pleasant colours and so-called flat design. The logo design process involved producing of an extensive logo manual and a corporate identity proposal.

Website

We have also developed a new website built on WordPress CMS. The web features large photographs, visually appealing elements and well-arranged information. This way it is much easier to locate the nearest store, but also fully utilise the navigation options, find the information about opening hours, promotions and news. The website also has a separate section for company’s business partners. These extensive changes brought back the style of this brand and positively influence its consumer perception.

Offline Communication

As a part of the identity change, we proposed our cooperation with the client in communication of its products. Currently, we regularly prepare billboards as well as print media advertising to promote specific products in particular retail shops.

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