Assignment
Our task was to create a visually appealing advertising campaign aiming to evoke positive emotions and transform the perception of the brand Thermal Park Nitrava. We were also to propose continuous creative ideas to accelerate the visit bounce rate of the website, social networks and awareness of target groups about the brand.
Solution
To achieve the campaign objectives and acceptance by the customer, we created a long-running advertising campaign focusing on entertaining content evoking feelings of carefree relaxation. The campaign received a lot of positive responses from general public, which manifested in enhanced interaction on the social networks and ultimately attracted larger number of visitors.